Web design cost in Singapore is one of the most searched questions before a business starts a website project — and also one of the most confusing, because agencies rarely publish prices. Here is a complete, honest price breakdown for 2026.
Web Design Cost by Project Type
Template Website: SGD 800 – 3,000
Built on a pre-made theme (WordPress, Webflow, or Squarespace). The agency customises colours, fonts, and copy, but the underlying layout is a purchased template. Fast to deliver (1–3 weeks), limited in uniqueness. Good for businesses that just need an online presence without custom features.
Custom-Designed Business Website: SGD 4,000 – 12,000
Original design created for your brand. Includes proper wireframing, UI design, mobile-responsive development, basic SEO setup, CMS integration, and launch. This is the standard for established SMEs in Singapore who want a professional site that reflects their brand positioning.
E-commerce Site: SGD 6,000 – 25,000
Price depends heavily on: number of products, complexity of the checkout flow, payment gateway integration (Stripe, PayNow, eNETS), and whether you need inventory management. Shopify or WooCommerce setups sit at the lower end. Custom-built shops with advanced filtering, multi-currency, or subscription billing sit at the higher end.
Custom Web Application: SGD 15,000 – 80,000+
When you need functionality that goes beyond a CMS — user accounts, complex search, real-time features, API integrations, or business logic. This is not web design in the traditional sense but full web development. Price is determined by features, not pages.
What Agencies Actually Charge For
Discovery and planning: Scoping, user research, sitemap, wireframes. Often 10–15% of total project cost.
UI/UX design: Creating the visual design in Figma or Adobe XD before any development starts. Usually 25–35% of total.
Development: Building the actual site. The largest portion — typically 40–50% of total.
Content and copywriting: Writing the actual page copy. Often excluded from quotes unless specified. Budget SGD 150–400 per page if included.
SEO setup: Technical SEO, meta tags, Google Analytics, Search Console. Should be included as standard but often is not — ask explicitly.
Testing and launch: Cross-browser and device testing, deployment. Typically included.
Post-launch support: Bug fixes after launch. Should be included for at least 30 days — get this in writing.
Ongoing Costs After Launch
Hosting: SGD 20 – 200/month depending on traffic and hosting provider. Managed WordPress hosting (Kinsta, WP Engine) costs more but is worth it for reliability.
Domain renewal: SGD 20 – 80/year for .com.sg or .sg domains.
SSL certificate: Usually included with hosting now.
Maintenance: SGD 200 – 800/month for plugin updates, security patches, and minor content changes if you want the agency to handle it. Or SGD 0 if your team manages it.
SEO retainer: If you want ongoing organic growth — SGD 1,500 – 5,000/month for a proper SEO engagement.
How to Get the Best Price
Get at least three quotes with identical scope documents. Be specific about number of pages, features, and what is in or out of scope. The biggest cost driver you can control is scope — a tight, well-defined brief gets you accurate quotes and avoids expensive change requests mid-project.
Power Digital builds custom websites and web applications for Singapore businesses. Get a quote for your project →
